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Can this new model change the fate of New Oriental? ? ?

2022-06-14

Can this new model change the fate of New Oriental? ? ?

The live broadcast of goods is rapidly heating up in China, and New Oriental, which has closed all offline institutions, has quickly become popular on the Internet with its interesting bilingual delivery of goods. Can this new model change the fate of New Oriental? ? ?

After New Oriental`s bilingual live streaming became a hot topic, the stock prices of New Oriental Online (01797.HK) and New Oriental (09901.HK) soared on June 13. #New Oriental Online rose more than 50%# and then expanded to 100%, and then fell back. According to data from third-party platforms, on June 11, the number of viewers in Oriental Selection reached 12.746 million, and the GMV (gross merchandise transaction) on that day was 21.0043 million yuan.

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